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      <pubDate>2008-12-31T14:55:56-05:00</pubDate>
      <title>Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding</title>
      <pubDate>2008-12-31 14:55:56 -0500</pubDate>
      <itunes:author>Convergence Culture Consortium</itunes:author>
      <itunes:summary>Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development.  With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise?</itunes:summary>
      <itunes:duration>7241</itunes:duration>
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