tag:techtv.mit.edu,:Video/218734360 2008-12-31T14:50:32-05:00 2008-12-31 14:50:32 -0500 Convergence Culture Consortium What are the challenges of bringing the academy and the industry together? How do we negotiate working across these two worlds? 7155 tag:techtv.mit.edu,:Video/218730740 2008-12-31T14:55:56-05:00 2008-12-31 14:55:56 -0500 Convergence Culture Consortium Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development. With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise? 7241 tag:techtv.mit.edu,:Video/218725260 2008-12-31T15:01:23-05:00 2008-12-31 15:01:23 -0500 Convergence Culture Consortium This session, a conversation between Henry Jenkins, Alisa Perren (Georgia State University) and Alex McDowell (Production Designer, "Watchmen"), will explore the creative and industrial challenges of translating comics for the screen. 6180 tag:techtv.mit.edu,:Video/218716580 2008-12-31T15:08:22-05:00 2008-12-31 15:08:22 -0500 Convergence Culture Consortium Moving lives online, creating conversations across geography, connecting with consumers - how is social media defining the current entertainment landscape? As people not only put more content online, but conduct more of their daily lives in networked spaces and via social networking sites, how are social media influencing how we think of audiences? What are the implications for privacy, content management, and identity construction of social media? How have they impacted notions of civic engagement? 6641 tag:techtv.mit.edu,:Video/218714080 2008-12-31T15:16:20-05:00 2008-12-31 15:16:20 -0500 Convergence Culture Consortium Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one? 6736 tag:techtv.mit.edu,:Video/218711920 2008-12-31T15:20:31-05:00 2008-12-31 15:20:31 -0500 Convergence Culture Consortium Henry Jenkins in conversation with Yochai Benkler - Harvard Law School, author, "The Wealth of Networks: How Social Production Transforms Markets and Freedom." 3886 tag:techtv.mit.edu,:Video/218709600 2008-12-31T15:33:11-05:00 2008-12-31 15:33:11 -0500 Convergence Culture Consortium Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production? 7237 tag:techtv.mit.edu,:Video/218707380 2008-12-31T15:37:05-05:00 2008-12-31 15:37:05 -0500 Convergence Culture Consortium Professor Henry Jenkins, MIT 3060 tag:techtv.mit.edu,:Video/218704620 2008-12-31T15:39:01-05:00 2008-12-31 15:39:01 -0500 Convergence Culture Consortium Jason Schupbach, Creative Economy Industry Director, Massachusetts Office of Business Development 155 tag:techtv.mit.edu,:Video/218701320 2009-01-15T10:06:20-05:00 2009-01-15 10:06:20 -0500 Convergence Culture Consortium The Internet has altered transnational media flows, making it easier to move content across national and geographic boundaries, but complicating the economic structures that support these flows. How do we manage global distribution in the current context? What is the impact of the Internet on the interaction between local audiences and globalised content? What is the role of international audiences as taste-makers, and what can that tell us about making content relevant to multiple local audiences? How do we balance international distribution windows with audiences who move content themselves? 6343