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Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding

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Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development. With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise?

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December 31, 2008 14:55
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