Massachusetts Institute of Technology
Sign in Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 2 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
52510 times

More from Futures of Entertainment

FoE6: The Futures of Public Media

FoE6: The Futures of Public Media

Added over 2 years ago | 01:52:06 | 2225 views

FoE5: Creating with the Crowd--Crowdsourcing for Funding, Producing and Circulating Media Content.

FoE5: Creating with the Crowd--Crow...

Added over 3 years ago | 01:56:00 | 6318 views

FoE6: The Futures of Video Gaming

FoE6: The Futures of Video Gaming

Added over 2 years ago | 01:52:20 | 2117 views

FoE3: Global Flows, Global Deals

FoE3: Global Flows, Global Deals

Added over 6 years ago | 01:45:00 | 38746 views

FoE3: Franchising, Extensions and Worldbuilding

FoE3: Franchising, Extensions and W...

Added over 6 years ago | 02:00:00 | 45226 views

FoE3: Social Media

FoE3: Social Media

Added over 6 years ago | 01:50:00 | 50212 views