GARY L. LILIEN ISMS-MSI PRACTICE PRIZE VIDEOS
The videos are designed to be used for pedagogic purposes and are fully downloadable. Associated with each is a pdf of the presentation. Papers and reports associated with each of the videos are published in the journal Marketing Science.
This collection contains 8 sub-collections.
Collection details
- Category
- Management
- Language
- English
- Website
- (www3.informs.org/site/ISMS_DVD/index.php?c=1&kat=HOME&p=3|)
Sub-collections
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