Massachusetts Institute of Technology
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2009-2010


Collection videos

2009-2010 ISMS Practice Prize Introduction

2009-2010 ISMS Practice Prize Intro...

Added over 6 years ago | 00:04:04 | 5767 views

Jetstar

Jetstar

Added over 6 years ago | 00:44:45 | 14049 views

"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...

Bayer

Bayer

Added over 6 years ago | 00:40:51 | 14071 views

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...

Inofec

Inofec

Added over 6 years ago | 00:41:18 | 19616 views

"Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University. Inofec, an SME producer of off...

Prudential

Prudential

Added over 6 years ago | 00:40:18 | 15097 views

"Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah of Georgia State University. A variable a...

Collection details

Category
Management
Language
English
Website
INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)