Added 7 years ago | 00:04:04 | 6011 views
Added 7 years ago | 00:44:45 | 14564 views
"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...
Added 7 years ago | 00:40:51 | 14739 views
"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...
Added 7 years ago | 00:41:18 | 20332 views
"Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University. Inofec, an SME producer of off...
Added 7 years ago | 00:40:18 | 15702 views
"Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah of Georgia State University. A variable a...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)