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Inofec

Inofec

Added almost 4 years ago | 00:41:18 | 15091 views

"Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University. Inofec, an SME producer of off...

Prudential

Prudential

Added almost 4 years ago | 00:40:18 | 12468 views

"Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah of Georgia State University. A variable a...

Bayer

Bayer

Added almost 4 years ago | 00:40:51 | 10988 views

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...

Jetstar

Jetstar

Added almost 4 years ago | 00:44:45 | 10632 views

"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...

2009-2010 ISMS Practice Prize Introduction

2009-2010 ISMS Practice Prize Intro...

Added almost 4 years ago | 00:04:04 | 4183 views