Added over 5 years ago | 00:03:35 | 4255 views
Added over 5 years ago | 00:37:32 | 14107 views
“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...
Added over 5 years ago | 00:39:03 | 16764 views
“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its custome...
Added over 5 years ago | 00:39:21 | 14190 views
03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the...
Added over 5 years ago | 00:33:29 | 16843 views
“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)