Added 4 years ago | 00:03:35 | 3739 views
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“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...
Added 4 years ago | 00:39:03 | 15570 views
“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its custome...
Added 4 years ago | 00:39:21 | 13142 views
03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the...
Added 4 years ago | 00:33:29 | 15326 views
“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)
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