Added over 6 years ago | 00:03:18 | 4883 views
Added over 6 years ago | 00:45:56 | 14637 views
“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing science consulting firm, traces the evolution of models and processes over a 30-year period, d...
Added 6 years ago | 00:35:41 | 15622 views
"Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich Futuredontics, a dentist referral service (1-800-DENTIST), advertises this service in ov...
Added 6 years ago | 00:38:52 | 10532 views
“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang IRI developed a product called Attribute Drivers that is us...
Added over 6 years ago | 00:41:20 | 18017 views
"CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar Pepsico developed a model and decision support system called CHAN4CAST to f...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)