Added 4 years ago | 00:03:31 | 3661 views
Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science
Added 4 years ago | 00:38:25 | 4291 views
"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...
Added 4 years ago | 00:40:54 | 6211 views
"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles" by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, Un...
Added 4 years ago | 00:42:14 | 6980 views
"PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising" by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA. The authors present a model-based decision suppo...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)