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2011-2012


Collection videos

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition Introduction

2011-2012 Gary L. Lilien ISMS-MSI P...

Added over 2 years ago | 00:03:31 | 2723 views

Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science

Hokey Pokey

Hokey Pokey

Added over 2 years ago | 00:40:54 | 3951 views

"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles" by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, Un...

Category Optimizer

Category Optimizer

Added over 2 years ago | 00:38:25 | 2926 views

"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...

PROSAD

PROSAD

Added over 2 years ago | 00:42:14 | 4823 views

"PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising" by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA. The authors present a model-based decision suppo...

Collection details

Category
Management
Language
English
Website
INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)

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