Added 1 year ago | 00:03:31 | 2210 views
Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science
Added 1 year ago | 00:40:54 | 2235 views
"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles" by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, Un...
Added 1 year ago | 00:38:25 | 2099 views
"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...
Added 1 year ago | 00:42:14 | 3065 views
"PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising" by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA. The authors present a model-based decision suppo...
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