The main concern in this talk is a possible IT framework for enabling deployment of new hardware technologies into the existing system at value. We explain how the proposed IT framework could evolve in synchrony with the existing utility control centers and their Supervisory Control and Data Acquisition (SCADA). We illustrate how such an IT approach could improve performance of different evolving power grid architectures. In particular, we show how carefully architected IT enables electricity service at value and according to choice. This is done without damaging continuity of services defined according to terms between the service providers and users. We illustrate dynamic deployment of wind and solar power, responsive demand, including PHEVs, according to the value they bring to those needing them. Most importantly, the overall operations and planning process becomes much more manageable and simpler when enabled by the right IT.