Organizers of the 2nd Annual MIT Sloan Sales Conference discuss this unique event and their efforts to set up an alliance among sales clubs at business schools. The conference, April 25 in Cambridge, features:

• Nine panel sessions on leading sales topics ranging from "Understanding Buyer Values, Drivers, and Behaviors" to "The CEO's Role as the Top Salesperson."
• World-class sales trainers from leading sales training firms and corporate sales training programs lead a high energy, hands-on workshop to share proven sales strategies. Includes Jeff Hoffman, CEO and founder of Basho Strategies.
• Keynotes include Gregory Schofield, EVP of Global Sales for Novartis, and Andy Mattes, SVP of Enterprise Sales for Hewlett Packard.