Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. As blogs, Facebook, Flickr, YouTube and Twitter have become growing components of the communications mix, organizations need to develop strategies for using these new media to support their goals and objectives. Every business, school and institution needs to be aware of how social media not only projects who they are but engages existing and new audiences in an ongoing dialog. This presentation is intended for communications and Web professionals at all levels who want to learn about the potential of social media and are seeking guidance on how to engage these tools to connect with their audiences in a meaningful way. Presenters: Chris Klaehn, Partner/Director of Account Strategy & Ryan Evans, Director of Experience Design from Corey McPherson Nash, a national branding and design firm