Massachusetts Institute of Technology
Sign in | Create Account

Legatum Lecture: Bob Dorf "How to Build a Great Company"

Bob will explain why startups are not small versions of large companies, and why they require processes and guidelines all their own. He'll describe the detailed Customer Development process for building scalable startups and explain how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model and monitoring progress in the Customer Development process.

The Customer Development process and The Startup Owner's Manual bring a nearly scientific method to the typically chaotic startup process. Among the many others embracing the process are 200 teams of innovators funded by the National Science Foundation. For more videos visit: http://legatum.mit.edu/lectures

Comments (0)

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Lectures

Lectures

Updated 7 months ago

Created
June 04, 2012 15:04
Category
Tags
License
Public Domain (What is this?)
Additional Files


Viewed
2921 times

More from Lectures

JEFF HOFFMAN: GEARING UP IN A GLOBAL MARKET

JEFF HOFFMAN: GEARING UP IN A GLOBA...

Added 1 year ago | 01:12:37 | 2046 views

William Abrams, President, Trickle Up

William Abrams, President, Trickle Up

Added over 4 years ago | 01:05:00 | 3778 views

Legatum Lecture: Michael Chu, Micro-finance Pioneer (updated)

Legatum Lecture: Michael Chu, Micro...

Added 5 years ago | 00:16:40 | 37587 views

Legatum Lecture Series: Kiran Mazumdar-Shaw

Legatum Lecture Series: Kiran Mazum...

Added over 4 years ago | 01:08:00 | 3743 views

Michael Pritchard, entrepreneur and inventor of the world's first ultra-filtration bottle

Michael Pritchard, entrepreneur and...

Added almost 5 years ago | 01:02:00 | 48097 views

Thomas Barry, Founder and CEO of Zephyr Management

Thomas Barry, Founder and CEO of Ze...

Added almost 5 years ago | 01:04:00 | 10298 views