Massachusetts Institute of Technology
Sign in Create Account

Legatum Lecture: Bob Dorf "How to Build a Great Company"

Bob will explain why startups are not small versions of large companies, and why they require processes and guidelines all their own. He'll describe the detailed Customer Development process for building scalable startups and explain how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model and monitoring progress in the Customer Development process.

The Customer Development process and The Startup Owner's Manual bring a nearly scientific method to the typically chaotic startup process. Among the many others embracing the process are 200 teams of innovators funded by the National Science Foundation. For more videos visit: http://legatum.mit.edu/lectures

Comments (0)

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Lectures

Lectures

Updated 1 month ago

Created
June 04, 2012 15:04
Category
Tags
License
Public Domain (What is this?)
Additional Files


Viewed
3398 times

More from Lectures

Legatum Lecture: Chocolate Symposium with Kopali Organics

Legatum Lecture: Chocolate Symposiu...

Added over 3 years ago | 01:00:00 | 3487 views

Dr. James Mwangi: Redefining Business in Africa

Dr. James Mwangi: Redefining Busine...

Added almost 2 years ago | 01:09:35 | 907 views

Fred Swaniker: Defining the Legacy of the Next Generation

Fred Swaniker: Defining the Legacy ...

Added almost 2 years ago | 00:59:24 | 1348 views

Robert Guest: Borderless Economics

Robert Guest: Borderless Economics

Added almost 2 years ago | 00:53:55 | 3750 views

David Roodman: An Impertinent Inquiry Into Microfinance

David Roodman: An Impertinent Inqui...

Added almost 2 years ago | 01:06:45 | 1511 views

Arun Gore, Gray Ghost Social Ventures Fund, Speaks at the Legatum Center

Arun Gore, Gray Ghost Social Ventur...

Added over 5 years ago | 01:07:00 | 4855 views