Legatum Lecture: Bob Dorf "How to Build a Great Company"
Bob will explain why startups are not small versions of large companies, and why they require processes and guidelines all their own. He'll describe the detailed Customer Development process for building scalable startups and explain how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model and monitoring progress in the Customer Development process.
The Customer Development process and The Startup Owner's Manual bring a nearly scientific method to the typically chaotic startup process. Among the many others embracing the process are 200 teams of innovators funded by the National Science Foundation. For more videos visit: http://legatum.mit.edu/lectures
- June 04, 2012 15:04
- Public Domain (What is this?)
- Additional Files
- 3168 times
More from Lectures
Added 1 year ago | 01:11:04 | 527 views
Added over 5 years ago | 01:02:00 | 50803 views
Added over 1 year ago | 00:58:08 | 3239 views
Added over 1 year ago | 00:46:06 | 3208 views
Added 3 years ago | 01:00:00 | 3314 views
Added almost 3 years ago | 01:19:10 | 4132 views