Massachusetts Institute of Technology
Sign in | Create Account

Visual argumentation: How Visual Rhetorical Figures Shape the Perception of Information

Speaker: Ralph Lengler, University of Sydney. Moderator: Nick Seaver, MIT. Abstract: Some visualizations need not only adequately represent information; their presentation needs also to be effective, leading to a behavior change in the viewer. Rhetorical figures, like metaphors, are said to increase the effectiveness of a message. The power of rhetorical figures stem from their potential in creating meaning in the recipient because they adhere to a predefined template (Phillips & McQuarrie 2004). This paper first presents an overview of published empirical studies on why rhetorical figures are more persuasive. Second it presents a definition of the rhetorical figures visual antithesis and visual metaphor. A visual antithesis is a juxtapose of two similar pictures which are contrasted in order to stimulate the viewer to draw inferences, e.g. in Al Gore's An Inconvenient Truth (2006) where photos of a glacier 70 years ago and the present are contrasted. In a more information visualization centric context, Barack Obama just recently used a visual antithesis (see link) to communicate his economic achievements fighting the recession. Third, it explains how those figures are most effectively used for visual argumentation purposes and how certain shape-based presentation forms like in Obama's case increase its effectiveness. Fourth it presents some preliminary empirical results and outlines future research.

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

humanities + digital Visual Interpretations conference May 2010

humanities + digital Visual Interpretations conference May 2010

Category: Research | Updated 4 years ago

Created
July 12, 2010 14:58
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
7844 times

More from humanities + digital Visual Interpretations conference May 2010

Visualizing Feminism: Reframing Cinema in Database Documentary

Visualizing Feminism: Reframing Cin...

Added 4 years ago | 00:11:43 | 9669 views

Visualizing Musical Citation Networks

Visualizing Musical Citation Networks

Added 4 years ago | 00:20:45 | 8046 views

Citizenship in the Age of Complexity

Citizenship in the Age of Complexity

Added 4 years ago | 00:09:55 | 6973 views

What do they have? Alternate Visualizations of Museum Collections

What do they have? Alternate Visual...

Added 4 years ago | 00:19:30 | 8460 views

Closing panel, part 1 of 3

Closing panel, part 1 of 3

Added 4 years ago | 00:24:13 | 7600 views

neurographica

neurographica

Added 4 years ago | 00:07:55 | 6261 views