Massachusetts Institute of Technology
Sign in Create Account

Visual argumentation: How Visual Rhetorical Figures Shape the Perception of Information

Speaker: Ralph Lengler, University of Sydney. Moderator: Nick Seaver, MIT. Abstract: Some visualizations need not only adequately represent information; their presentation needs also to be effective, leading to a behavior change in the viewer. Rhetorical figures, like metaphors, are said to increase the effectiveness of a message. The power of rhetorical figures stem from their potential in creating meaning in the recipient because they adhere to a predefined template (Phillips & McQuarrie 2004). This paper first presents an overview of published empirical studies on why rhetorical figures are more persuasive. Second it presents a definition of the rhetorical figures visual antithesis and visual metaphor. A visual antithesis is a juxtapose of two similar pictures which are contrasted in order to stimulate the viewer to draw inferences, e.g. in Al Gore's An Inconvenient Truth (2006) where photos of a glacier 70 years ago and the present are contrasted. In a more information visualization centric context, Barack Obama just recently used a visual antithesis (see link) to communicate his economic achievements fighting the recession. Third, it explains how those figures are most effectively used for visual argumentation purposes and how certain shape-based presentation forms like in Obama's case increase its effectiveness. Fourth it presents some preliminary empirical results and outlines future research.

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

humanities + digital Visual Interpretations conference May 2010

humanities + digital Visual Interpretations conference May 2010

Category: Research | Updated almost 5 years ago

Created
July 12, 2010 14:58
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
8304 times

More from humanities + digital Visual Interpretations conference May 2010

Splendor, Destruction, and the Shift from Awe to Action in Environmental Documentary

Splendor, Destruction, and the Shif...

Added almost 5 years ago | 00:11:28 | 23957 views

Closing panel, part 1 of 3

Closing panel, part 1 of 3

Added almost 5 years ago | 00:24:13 | 8357 views

The Process of Visualizing Data As A Mode of Inquiry

The Process of Visualizing Data As ...

Added almost 5 years ago | 00:07:31 | 7956 views

Visualizing Feminism: Reframing Cinema in Database Documentary

Visualizing Feminism: Reframing Cin...

Added almost 5 years ago | 00:11:43 | 10219 views

Collaborative Cave Drawings of Social Interactions: Simple Visualizations of Complex Phenomena

Collaborative Cave Drawings of Soci...

Added almost 5 years ago | 00:25:50 | 9988 views

The Virtues and Limits of Data-Intensive Methods in Korean History

The Virtues and Limits of Data-Inte...

Added almost 5 years ago | 00:10:14 | 7583 views