Massachusetts Institute of Technology
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Management Decision Systems-Assessor - 1983 Finalist

Glen L. Urban, MIT
Gerald M. Katz, Management Decision Systems
Thomas E. Hatch, Miles Laboratories
Alvin J. Silk, MIT

The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.

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Marketing Engineering Edelman Prize Video Collection

Marketing Engineering Edelman Prize Video Collection

Category: Management | Updated 6 years ago

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July 09, 2010 12:36
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