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Videos for Category Management (85)

Leading Rockwell Collins' Lean Transformation (w/Spanish subtitles), Part 2

Leading Rockwell Collins' Lean Tran...

MIT World translations

Added 2 years ago | 00:12:35 | 1911 views

(Original, english-only version located here: http://techtv.mit.edu/videos/16101-leading-rockwell-collins-lean-transformation) 04/19/2006 10:45 San Antonio Clayton Jones, President and CEO, Rockwell Collins Description: "When we b...

Leading Rockwell Collins' Lean Transformation (w/Spanish subtitles), Part 3

Leading Rockwell Collins' Lean Tran...

MIT World translations

Added 2 years ago | 00:16:57 | 1382 views

(Original, english-only version located here: http://techtv.mit.edu/videos/16101-leading-rockwell-collins-lean-transformation) 04/19/2006 10:45 San Antonio Clayton Jones, President and CEO, Rockwell Collins Description: "When we b...

Leading Rockwell Collins' Lean Transformation (w/Spanish subtitles), Part 1

Leading Rockwell Collins' Lean Tran...

MIT World translations

Added 2 years ago | 00:07:09 | 956 views

(Original, english-only version located here: http://techtv.mit.edu/videos/16101-leading-rockwell-collins-lean-transformation) 04/19/2006 10:45 San Antonio Clayton Jones, President and CEO, Rockwell Collins Description: "When we b...

KMart

KMart

2013

Added 2 years ago | 00:52:01 | 1770 views

“This Time with Feeling – Kmart Australia” by Ken Roberts, Founder & CEO, Forethought Research. John Roberts, Professor of Marketing, University of New South Wales and the London Business School, Rohan Raghavan, Senior Analyst, Foretho...

Georgia Aquarium

Georgia Aquarium

2013

Added 2 years ago | 00:45:34 | 1785 views

“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium” by V. Kumar (VK), Regents’ Professor of Marketing, Amalesh Sharma, Doctoral Student in Marketin...

Entega

Entega

2013

Added 2 years ago | 00:44:05 | 1732 views

“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites” by Martin Natter and Ju-Young Kim, Goethe University Frankfort, Germany and Ana-Marija Ozimec, ENTEGA GmbH & Co. KG, Germany. The Entega team addresses...

PROSAD

PROSAD

2011-2012

Added over 4 years ago | 00:42:14 | 8440 views

"PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising" by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA. The authors present a model-based decision suppo...

Category Optimizer

Category Optimizer

2011-2012

Added over 4 years ago | 00:38:25 | 4728 views

"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...

Hokey Pokey

Hokey Pokey

2011-2012

Added over 4 years ago | 00:40:54 | 6512 views

"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles" by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, Un...

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition Introduction

2011-2012 Gary L. Lilien ISMS-MSI P...

2011-2012

Added over 4 years ago | 00:03:31 | 3990 views

Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science

Sterman Breakout Room

Sterman Breakout Room

Management & Leadership

Added almost 6 years ago | 00:00:52 | 4240 views

Mark Taha on EDP MIT Sloan Executiv...

Testimonials

Added almost 6 years ago | 00:01:38 | 4616 views

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