Added over 5 years ago | 00:35:41 | 14873 views
"Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich Futuredontics, a dentist referral service (1-800-DENTIST), advertises this service in ov...
Added over 5 years ago | 00:39:18 | 12539 views
"Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of consumer durables, test marketed the Personal ...
Added over 5 years ago | 00:40:30 | 14030 views
"Defending Marketing Share Against a New Entrant for Telstra" by John H. Roberts, Charles J. Nelson, Pamela D. Morrison Telstra, the Australian telephone company, was facing the threat of competitive entry by a major rival, Optus, and s...
Added over 5 years ago | 00:34:38 | 11804 views
Alan P. Kuritsky, AT&T John D.C Little, MIT Alvin J. Silk, MIT Emily Bassman, MIT AT&T developed a new marketing strategy for its residential long distance market place. The five year program of market segmentation, ad copy testin...
Added over 5 years ago | 00:29:03 | 12400 views
Glen L. Urban, MIT Gerald M. Katz, Management Decision Systems Thomas E. Hatch, Miles Laboratories Alvin J. Silk, MIT The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test mark...
Added over 5 years ago | 00:36:58 | 15721 views
Ellen Curtis, Syntex Laboratories Michael Ness, Sola-Syntex Opthalmics: M. Kerry Simpson , Information Resources, Inc.: Leonard Lodish, University of Pennsylvania: A decision calculus model for sales force size and deployment was...
Added over 5 years ago | 00:34:41 | 18487 views
Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...
Added over 5 years ago | 00:23:42 | 12772 views
Nicola Aversa ABB Electric Steven P. Moore, ABB Electric Dennis H. Gensch, University of Wisconsin at Milwaukee: ABB Electric pioneered the use of the "switchable customer" approach to customer targeting as well as the use of logi...
Added over 5 years ago | 00:35:27 | 9793 views
Barry C. Smith, American Airlines Decision Technologies John F. Leimkuhler, American Airlines Decision Technologies Ross M. Darrow, American Airlines Decision Technologies American Airlines Decision Technologies is actively involve...
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