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Videos for Category Management (76)

Derik Mantel on Exec Ed

Derik Mantel on Exec Ed

Testimonials

Added over 5 years ago | 00:03:09 | 3483 views

Nelson Repenning on Business Dynamics

Nelson Repenning on Business Dynamics

Management & Leadership

Added over 5 years ago | 00:04:38 | 7830 views

Futuredontics

Futuredontics

2004

Added over 5 years ago | 00:35:41 | 14873 views

"Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich Futuredontics, a dentist referral service (1-800-DENTIST), advertises this service in ov...

Whirlpool

Whirlpool

2003

Added over 5 years ago | 00:39:18 | 12539 views

"Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of consumer durables, test marketed the Personal ...

Telstra

Telstra

2003

Added over 5 years ago | 00:40:30 | 14030 views

"Defending Marketing Share Against a New Entrant for Telstra" by John H. Roberts, Charles J. Nelson, Pamela D. Morrison Telstra, the Australian telephone company, was facing the threat of competitive entry by a major rival, Optus, and s...

AT&T Long Lines - 1982 Finalist

AT&T Long Lines - 1982 Finalist

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:34:38 | 11804 views

Alan P. Kuritsky, AT&T John D.C Little, MIT Alvin J. Silk, MIT Emily Bassman, MIT AT&T developed a new marketing strategy for its residential long distance market place. The five year program of market segmentation, ad copy testin...

Management Decision Systems-Assessor - 1983 Finalist

Management Decision Systems-Assesso...

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:29:03 | 12400 views

Glen L. Urban, MIT Gerald M. Katz, Management Decision Systems Thomas E. Hatch, Miles Laboratories Alvin J. Silk, MIT The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test mark...

Syntex Laboratories - 1987 Winner

Syntex Laboratories - 1987 Winner

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:36:58 | 15721 views

Ellen Curtis, Syntex Laboratories Michael Ness, Sola-Syntex Opthalmics: M. Kerry Simpson , Information Resources, Inc.: Leonard Lodish, University of Pennsylvania: A decision calculus model for sales force size and deployment was...

Courtyard by Marriott - 1988 Finalist

Courtyard by Marriott - 1988 Finalist

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:34:41 | 18487 views

Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...

ABB Electric, Inc. - 1989 Winner

ABB Electric, Inc. - 1989 Winner

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:23:42 | 12772 views

Nicola Aversa ABB Electric Steven P. Moore, ABB Electric Dennis H. Gensch, University of Wisconsin at Milwaukee: ABB Electric pioneered the use of the "switchable customer" approach to customer targeting as well as the use of logi...

American Airlines Decision Technologies - 1991 Winner

American Airlines Decision Technolo...

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:35:27 | 9793 views

Barry C. Smith, American Airlines Decision Technologies John F. Leimkuhler, American Airlines Decision Technologies Ross M. Darrow, American Airlines Decision Technologies American Airlines Decision Technologies is actively involve...

XIII MIT Latin American Conference ...

adriangs

Added over 5 years ago | 01:28:00 | 8572 views

XIII MIT Latin American Conference