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Videos for Category Management (85)

Campbell Soup

Campbell Soup

2004

Added 6 years ago | 00:38:52 | 10483 views

“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang IRI developed a product called Attribute Drivers that is us...

Westerman on Exec Ed

Westerman on Exec Ed

Technology, Operations & Value Chain Management

Added 6 years ago | 00:03:07 | 4694 views

Pilar Parada on MIT Exec Ed

Pilar Parada on MIT Exec Ed

Testimonials

Added 6 years ago | 00:03:45 | 3535 views

Anders Stouge on MIT Exec Ed

Anders Stouge on MIT Exec Ed

Testimonials

Added 6 years ago | 00:01:48 | 3658 views

Derik Mantel on Exec Ed

Derik Mantel on Exec Ed

Testimonials

Added 6 years ago | 00:03:09 | 3795 views

Nelson Repenning on Business Dynamics

Nelson Repenning on Business Dynamics

Management & Leadership

Added 6 years ago | 00:04:38 | 8414 views

Futuredontics

Futuredontics

2004

Added 6 years ago | 00:35:41 | 15551 views

"Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich Futuredontics, a dentist referral service (1-800-DENTIST), advertises this service in ov...