tag:techtv.mit.edu,:Array/184408340 2007-12-11 16:21:09 -0500 MIT Alumni Association Insight from a <a href="http://alum.mit.edu/ne/alc/index.html">2007 Alumni Leadership Conference</a> workshop presented by <a href="http://www.steverrobbins.com/index.htm">Stever Robbins</a> '86 that shows how to influence decisions, sway opinion, and get what you want. 199 tag:techtv.mit.edu,:Array/184387560 2008-12-31 15:33:11 -0500 Convergence Culture Consortium Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production? 7237 tag:techtv.mit.edu,:Array/184366500 2009-10-05 11:57:13 -0400 MIT WebPub Presents... Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. As blogs, Facebook, Flickr, YouTube and Twitter have become growing components of the communications mix, organizations need to develop strategies for using these new media to support their goals and objectives. Every business, school and institution needs to be aware of how social media not only projects who they are but engages existing and new audiences in an ongoing dialog. This presentation is intended for communications and Web professionals at all levels who want to learn about the potential of social media and are seeking guidance on how to engage these tools to connect with their audiences in a meaningful way. Presenters: Chris Klaehn, Partner/Director of Account Strategy & Ryan Evans, Director of Experience Design from Corey McPherson Nash, a national branding and design firm 3369