Added over 4 years ago | 00:38:25 | 4626 views
"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...
Added over 4 years ago | 00:49:49 | 6903 views
04/09/2009 12:00 PM Wong AuditoriumMartin D. Madaus, Chairman, President & CEO, Millipore CorporationDescription: Climate change poses perhaps the premiere threat to coming generations, says Martin Madaus, but to avoid its worst impacts,...
Added over 4 years ago | 01:12:00 | 8290 views
02/11/2009 5:30 PM Wong AuditoriumMartin Feldstein, George F. Baker Professor of Economics, Harvard University; Simon Johnson, PhD '89, Ronald A. Kurtz Professor of Entrepreneurship, MIT Sloan School of ManagementDescription: If economi...
Added almost 6 years ago | 00:38:52 | 10370 views
“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang IRI developed a product called Attribute Drivers that is us...
Added almost 6 years ago | 00:39:18 | 12858 views
"Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of consumer durables, test marketed the Personal ...
Added almost 6 years ago | 00:34:41 | 19116 views
Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...
Added 6 years ago | 00:41:46 | 14574 views
"Pricing Digital Content Product Lines: A Model and Application for the National Academies Press"by P K Kannan of the University of Maryland, Barbara Kline Pope of the National Academies Press and Sanjay Jain of Texas A&M University....
Added 6 years ago | 00:01:43 | 21331 views
Professor Steve Eppinger explains the key concepts addressed in Managing Complex Product Development Projects, a program he teaches at MIT Sloan Executive Education. Learn more about the Managing Complex Product Development Projects prog...
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