Added over 2 years ago | 00:15:26 | 2378 views
This is the Final Presentation of the "Binvention" Team in the ESD.40 - Product Design and Development final class presentations given May 11, 2012. This team placed 3rd in the class competition.
Added over 2 years ago | 00:14:24 | 1613 views
This is the Final Presentation of the "Seat Snuggler" Team from the ESD.40 - Product Design and Developement class given May 11, 2012. The judges awarded this team 1st place in the competition.
Added almost 3 years ago | 00:01:05 | 3544 views
Jason Chen, a 2012 graduate of the MIT Leaders for Global Operations program, talks about his experience as a member of a student team in the Product Design and Development course. Jason describes how the course offered him many opportun...
Added over 3 years ago | 00:38:25 | 3709 views
"Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System" by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group Category Optimizer™ is an adva...
Added over 3 years ago | 00:49:49 | 5036 views
04/09/2009 12:00 PM Wong AuditoriumMartin D. Madaus, Chairman, President & CEO, Millipore CorporationDescription: Climate change poses perhaps the premiere threat to coming generations, says Martin Madaus, but to avoid its worst impacts,...
Added over 3 years ago | 01:12:00 | 6427 views
02/11/2009 5:30 PM Wong AuditoriumMartin Feldstein, George F. Baker Professor of Economics, Harvard University; Simon Johnson, PhD '89, Ronald A. Kurtz Professor of Entrepreneurship, MIT Sloan School of ManagementDescription: If economi...
Added over 4 years ago | 00:06:53 | 11399 views
Participant Tom Hedger discusses why he chose MIT Sloan Executive Education to help re-invent the strategy of his family business and the practices he put into place. Learn more about MIT Sloan Executive Education.
Added almost 5 years ago | 00:38:52 | 9377 views
“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang IRI developed a product called Attribute Drivers that is us...
Added almost 5 years ago | 00:39:18 | 12147 views
"Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of consumer durables, test marketed the Personal ...
Added almost 5 years ago | 00:34:41 | 17977 views
Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...
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