tag:techtv.mit.edu,:Array/230990440 2008-12-31 15:16:20 -0500 Convergence Culture Consortium Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one? 6736 tag:techtv.mit.edu,:Array/230969660 2009-04-02 17:25:26 -0400 MIT WebPub Presents... Neal Kane, President of Libretto, Inc. shares pointers on best practices for web writing. Neal is widely regarded as one of New England's leading business writers and messaging strategists. 3228