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New Markets for Old - How Disruptive Demographics Will Transform Business

Dr. Joe Coughlin, MIT - Executive Director, MIT AgeLab

Council of Supply Chain Management Professionals 2007 Annual Conference

Dr. Joe Coughlin, the head of MIT-CTL's AgeLab, explains the shifts in global aging patterns and how they are reshaping the business landscape. Hear how consumer buying behavior will change and how companies must prepare to compete in new types of markets.

October 23, 2007, 0:56:00

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MIT CTL

MIT CTL

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