October 26, 2009. The activist collective The Yes Men transformed New York city for a day through a tactical media intervention. A hoax print of the New York Times was massively distributed throughout the city during the US presidential election campaign in 2008. The Yes Men have an unusual hobby: posing as top executives of corporations they hate. Armed with nothing but thrift-store suits, they lie their way into business conferences and parody their corporate targets in ever more extreme ways.