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Videos tagged with pricing (18)

Courtyard by Marriott - 1988 Finalist

Courtyard by Marriott - 1988 Finalist

Marketing Engineering Edelman Prize Video Collection

Added over 5 years ago | 00:34:41 | 18488 views

Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...

Pepsi

Pepsi

2004

Added over 5 years ago | 00:41:20 | 17082 views

"CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar Pepsico developed a model and decision support system called CHAN4CAST to f...

bauMax

bauMax

2005

Added over 5 years ago | 00:39:46 | 14053 views

"An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax" by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes The authors describe a decision-support system for dynamic retail pricin...

tele.ring

tele.ring

2006

Added over 5 years ago | 00:33:29 | 17051 views

“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...

J. D. Power and Associates

J. D. Power and Associates

2006

Added over 5 years ago | 00:37:32 | 14276 views

“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...

National Academies Press

National Academies Press

2007

Added over 5 years ago | 00:41:46 | 14015 views

"Pricing Digital Content Product Lines: A Model and Application for the National Academies Press"by P K Kannan of the University of Maryland, Barbara Kline Pope of the National Academies Press and Sanjay Jain of Texas A&M University....

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