Added over 5 years ago | 00:56:25 | 3134 views
08/12/2004 12:30 PM Wong AuditoriumMark McClellan, PhD '93, Leonard D. Schaeffer Chair in Health Policy Studies, Brookings Institution; Judy C. Lewent, SM '72, Former Executive Vice President & Chief Financial Officer,; Merck & Co., In...
Added almost 7 years ago | 00:34:41 | 20197 views
Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...
Added almost 7 years ago | 00:33:29 | 18493 views
“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...
Added almost 7 years ago | 00:37:32 | 15371 views
“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...
Added almost 7 years ago | 00:41:46 | 15425 views
"Pricing Digital Content Product Lines: A Model and Application for the National Academies Press"by P K Kannan of the University of Maryland, Barbara Kline Pope of the National Academies Press and Sanjay Jain of Texas A&M University....
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