Massachusetts Institute of Technology
Sign in | Create Account

Videos tagged with allocation (3)

Finnair

Finnair

2005

Added 4 years ago | 00:29:37 | 14646 views

"Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equity & Lifetime Management (CELM) solution is a decision support system that offers mark...

Syntex Laboratories - 1987 Winner

Syntex Laboratories - 1987 Winner

Marketing Engineering Edelman Prize Video Collection

Added 4 years ago | 00:36:58 | 14206 views

Ellen Curtis, Syntex Laboratories Michael Ness, Sola-Syntex Opthalmics: M. Kerry Simpson , Information Resources, Inc.: Leonard Lodish, University of Pennsylvania: A decision calculus model for sales force size and deployment was...

Bayer

Bayer

2009-2010

Added 4 years ago | 00:40:51 | 11430 views

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...