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Videos tagged with allocation (3)

Syntex Laboratories - 1987 Winner

Syntex Laboratories - 1987 Winner

Marketing Engineering Edelman Prize Video Collection

Added over 4 years ago | 00:36:58 | 14578 views

Ellen Curtis, Syntex Laboratories Michael Ness, Sola-Syntex Opthalmics: M. Kerry Simpson , Information Resources, Inc.: Leonard Lodish, University of Pennsylvania: A decision calculus model for sales force size and deployment was...

Bayer

Bayer

2009-2010

Added over 4 years ago | 00:40:51 | 11822 views

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...

Finnair

Finnair

2005

Added over 4 years ago | 00:29:37 | 14994 views

"Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equity & Lifetime Management (CELM) solution is a decision support system that offers mark...