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Videos tagged with logit (3)

ABB Electric, Inc. - 1989 Winner

ABB Electric, Inc. - 1989 Winner

Marketing Engineering Edelman Prize Video Collection

Added 4 years ago | 00:23:42 | 11377 views

Nicola Aversa ABB Electric Steven P. Moore, ABB Electric Dennis H. Gensch, University of Wisconsin at Milwaukee: ABB Electric pioneered the use of the "switchable customer" approach to customer targeting as well as the use of logi...

Management Decision Systems-Assessor - 1983 Finalist

Management Decision Systems-Assesso...

Marketing Engineering Edelman Prize Video Collection

Added 4 years ago | 00:29:03 | 11366 views

Glen L. Urban, MIT Gerald M. Katz, Management Decision Systems Thomas E. Hatch, Miles Laboratories Alvin J. Silk, MIT The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test mark...

Jetstar

Jetstar

2009-2010

Added 4 years ago | 00:44:45 | 10813 views

"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...