Added almost 4 years ago | 00:29:03 | 11204 views
Glen L. Urban, MIT Gerald M. Katz, Management Decision Systems Thomas E. Hatch, Miles Laboratories Alvin J. Silk, MIT The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test mark...
Added almost 4 years ago | 00:23:42 | 11155 views
Nicola Aversa ABB Electric Steven P. Moore, ABB Electric Dennis H. Gensch, University of Wisconsin at Milwaukee: ABB Electric pioneered the use of the "switchable customer" approach to customer targeting as well as the use of logi...
Added almost 4 years ago | 00:44:45 | 10631 views
"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...
- Architecture & Planning
- Diversity & Inclusion
- Finance & Economics
- Global Awareness & Action
- How To
- Humanities, Arts and Social Sciences
- International Affairs
- Just for Fun/Humor
- Life at MIT
- MIT Alum
- National Security
- Public Policy
- Videoblogging or Autobiographical