Massachusetts Institute of Technology
Sign in Create Account

Videos tagged with direct (1)

Rhenania

Rhenania

2003

Added 5 years ago | 00:07:50 | 16228 views

"Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, turned its catalog mailing practices around...