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Videos tagged with elasticon (1)

Courtyard by Marriott - 1988 Finalist

Courtyard by Marriott - 1988 Finalist

Marketing Engineering Edelman Prize Video Collection

Added almost 6 years ago | 00:34:41 | 18944 views

Marsha Scarbrough, Marriot Corporation Douglas Shifflet, D.K. Shifflet & Associates, Ltd. Paul Green, University of Pennsylvania Jerry Wind, University of Pennsylvania Marriott applied a conjoint-analysis-based approach involving ...