After the success of the hybrid electric vehicle in the last decade auto manufacturers are preparing the next wave of advanced vehicles. Plug-in electric vehicles, which can use energy from the electric grid in addition to or in place of gasoline, are reaching the market from start-up manufacturers as well as established auto makers. Consumer interest is high, fed by environmental concern, fluctuating fuel prices, and technological allure - leading tens of thousands of customers to sign up on waiting lists for the new vehicles.

California is set up as the leading testing ground for the next generation of electric powertrain vehicles, with the critical combination of environmentally interested consumers and leadership in environmental regulation. California continues to lead the nation in setting auto emission standards and has taken steps towards setting limits on tailpipe greenhouse gas emissions. Fortunately, new technologies in battery storage, system controls, inverter components, and electric motor materials are arriving to enable this new generation of electric vehicles.

The panel includes top executives in the EV industry and a representative from the State of California. We will address:

1. What is driving consumers to buy an electric vehicle?
2. How will market drivers influence market adoption of the various types of plug-in electric vehicles (PEVs)?
3. What supporting infrastructure is required to support deployment of PEVs?
4. What are the key technologies enabling vehicle electrification?

Panelists:
Neil Armstrong, President eDrive & Powertrain USA Division Mercedes-Benz

Mike DiNucci, VP of Strategic Accounts at Coulomb Technologies

Byron Shaw, Managing Director of GM Advanced Technology Silicon Valley

Anthony Eggert: Commissioner of the California Energy Commission

Moderator: Haresh Kamath, EPRI Strategic Program Manager