Massachusetts Institute of Technology
Sign in

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments.

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 7 years ago

December 31, 2008 15:16
All Rights Reserved (What is this?)
Additional Files

55069 times

More from Futures of Entertainment

FoE3: Welcome

FoE3: Welcome

Added almost 8 years ago | 00:02:34 | 32294 views

FoE4: Changing Audiences, Changing Methodologies

FoE4: Changing Audiences, Changing ...

Added almost 7 years ago | 01:52:00 | 16759 views

FoE4: Producing Transmedia Experiences--Participation & Play

FoE4: Producing Transmedia Experien...

Added almost 7 years ago | 01:49:00 | 19946 views

FoE3: When Comics Converge--Making "Watchmen"

FoE3: When Comics Converge--Making ...

Added almost 8 years ago | 01:42:59 | 33317 views

FoE3: Global Flows, Global Deals

FoE3: Global Flows, Global Deals

Added almost 8 years ago | 01:45:00 | 41801 views

FoE4: Unboxing the Medium

FoE4: Unboxing the Medium

Added almost 7 years ago | 01:54:00 | 15734 views