Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 2 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
50959 times

More from Futures of Entertainment

FoE5 Day 1 Introductory Remarks--William Uricchio and Ilya Vedrashko

FoE5 Day 1 Introductory Remarks--Wi...

Added almost 3 years ago | 00:17:39 | 4475 views

FoE2: Cult Media

FoE2: Cult Media

Added almost 2 years ago | 02:24:34 | 868 views

FoE2 Day 1 Introductory Remarks

FoE2 Day 1 Introductory Remarks

Added almost 2 years ago | 00:54:38 | 801 views

FoE2: NBC's "Heroes": "Appointment TV" to "Engagement TV"?

FoE2: NBC's "Heroes": "Appointment ...

Added almost 2 years ago | 01:58:40 | 730 views

FoE1: Television Futures (audio only)

FoE1: Television Futures (audio only)

Added almost 2 years ago | 01:27:29 | 691 views

FoE5: The Futures of Nonfiction Storytelling

FoE5: The Futures of Nonfiction Sto...

Added almost 3 years ago | 01:56:00 | 4826 views