Massachusetts Institute of Technology
Sign in

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments.

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 8 years ago

December 31, 2008 15:16
All Rights Reserved (What is this?)
Additional Files

57563 times

More from Futures of Entertainment

FoE4: The ROI of ROFL: Why Understanding Popular Culture Should Matter to the C-Suite

FoE4: The ROI of ROFL: Why Understa...

Added over 8 years ago | 01:04:00 | 10901 views

FoE3: Conversation--Wealth, Value, and Social Production

FoE3: Conversation--Wealth, Value, ...

Added 9 years ago | 01:04:45 | 38079 views

FoE3: Social Media

FoE3: Social Media

Added 9 years ago | 01:50:40 | 55950 views

FoE3: At the Intersection of the Academy and the Industry

FoE3: At the Intersection of the Ac...

Added 9 years ago | 01:59:14 | 46326 views

FoE4: Producing Transmedia Experiences--Stories in a Cross-Platform World

FoE4: Producing Transmedia Experien...

Added over 8 years ago | 01:46:00 | 14132 views

FoE3: Franchising, Extensions and Worldbuilding

FoE3: Franchising, Extensions and W...

Added 9 years ago | 02:00:40 | 49902 views