Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
50565 times

More from Futures of Entertainment

FoE6 Day 2 Opening Remarks - Xiaochang Li and Mike Monello

FoE6 Day 2 Opening Remarks - Xiaoch...

Added over 1 year ago | 00:21:58 | 1654 views

FoE5 Day 2 Introductory Remarks--Grant McCracken

FoE5 Day 2 Introductory Remarks--Gr...

Added over 2 years ago | 00:20:32 | 5175 views

FoE6: Listening and Empathy--Making Companies More Human

FoE6: Listening and Empathy--Making...

Added over 1 year ago | 01:55:36 | 1854 views

FoE5: Collaboration? Emerging Models for Audiences to Participate in Entertainment Decision-Making

FoE5: Collaboration? Emerging Model...

Added over 2 years ago | 01:28:00 | 4564 views

FoE3: Franchising, Extensions and Worldbuilding

FoE3: Franchising, Extensions and W...

Added over 5 years ago | 02:00:00 | 43360 views

FoE6: The Ethics and Politics of Curation in a Spreadable Media World

FoE6: The Ethics and Politics of Cu...

Added over 1 year ago | 00:55:30 | 1396 views