Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Consumption, Value and Worth

Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production?

Comments (3)

very interesting subject

Posted over 5 years by Anonymous

Recieved this web address from Architectural Boston Magazine’s “site work” section. It is now a “favorite” link.

Posted over 5 years by Anonymous

cc

Posted almost 4 years by Anonymous 00:11:02

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 2 years ago

Created
December 31, 2008 15:33
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
65689 times

More from Futures of Entertainment

FoE2: Cult Media

FoE2: Cult Media

Added almost 2 years ago | 02:24:34 | 818 views

FoE1: Opening Remarks

FoE1: Opening Remarks

Added almost 2 years ago | 00:24:48 | 519 views

FoE2 Day 2 Introductory Remarks

FoE2 Day 2 Introductory Remarks

Added almost 2 years ago | 00:53:49 | 750 views

FoE4: Transmedia for Social Change

FoE4: Transmedia for Social Change

Added over 4 years ago | 01:43:00 | 9676 views

FoE5: Here We Are Now (Entertain Us)--Location, Mobile, and How Data Tells Stories

FoE5: Here We Are Now (Entertain Us...

Added almost 3 years ago | 01:29:00 | 4637 views

FoE3: Making Audiences Matter

FoE3: Making Audiences Matter

Added over 5 years ago | 01:52:00 | 50702 views