Massachusetts Institute of Technology
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The Kids are All Right: Research from the Field

Allison Arling, Senior Director of Strategic Innovation, The Intelligence Group

Who are Gen Y and Gen Z? And what do they know that we don’t know? Using research from their latest Cassandra report, Allison Arling will take us into the minds and modes of the next generations. Not only will we learn who these new young consumers are, but IG will look at current trends in context to explain why they place value on use rather than ownership, how they’ve developed a digital Sixth Sense and what their expectations of digital to physical integration means to anyone making products for them. If you thought your teenage years were tough, you haven’t heard anything yet. [Recorded April 17, 2012]

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Sandbox Summit

Sandbox Summit

Category: Education | Updated almost 2 years ago

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April 26, 2012 11:22
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