Legatum Lecture: Bob Dorf "How to Build a Great Company"
Bob will explain why startups are not small versions of large companies, and why they require processes and guidelines all their own. He'll describe the detailed Customer Development process for building scalable startups and explain how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model and monitoring progress in the Customer Development process.
The Customer Development process and The Startup Owner's Manual bring a nearly scientific method to the typically chaotic startup process. Among the many others embracing the process are 200 teams of innovators funded by the National Science Foundation. For more videos visit: http://legatum.mit.edu/lectures
- June 04, 2012 15:04
- Public Domain (What is this?)
- Additional Files
- 2779 times
More from Lectures
Added 12 months ago | 01:09:35 | 380 views
Added almost 5 years ago | 00:21:37 | 41070 views
Added 4 years ago | 00:56:22 | 3519 views
Added 12 months ago | 01:03:56 | 1642 views
Added 9 months ago | 01:12:37 | 1566 views
Added 12 months ago | 01:06:45 | 595 views