Zehra Ali (G Course 4) is a co-founder of Ghonsla, a developer, producer, and installer of renewable insulation for low-income housing in Northern Pakistan. Zehra and the rest of her Ghonsla team members, Emmanuel Arnaud, Mubarik Imam, and Monica Le, won an IDEAS Competition award in 2008 for their high quality and affordable housing insulation made from agricultural and urban waste. By improving home energy efficiency and thermal comfort, Ghonsla hopes to reduce indoor air pollution, prevent deforestation, and increase disposable income in poor communities.