by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan
This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its customers, incorporating innovations with respect to alignment with corporate objectives, forecasting cost to serve, imputing unobserved contribution margins, and allowing for inter-dependence of purchase incidence and quantity.
It looks like no one has posted a comment yet. You can be the first!
You need to log in, in order to post comments.
More from 2006
Added over 7 years ago | 00:33:29 | 18863 views
Added over 7 years ago | 00:03:35 | 4966 views
Added over 7 years ago | 00:37:32 | 15642 views
Added over 7 years ago | 00:39:21 | 16176 views