by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan
This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its customers, incorporating innovations with respect to alignment with corporate objectives, forecasting cost to serve, imputing unobserved contribution margins, and allowing for inter-dependence of purchase incidence and quantity.
It looks like no one has posted a comment yet. You can be the first!
You need to log in, in order to post comments.
More from 2006
Added over 6 years ago | 00:37:32 | 15244 views
Added over 6 years ago | 00:39:21 | 15600 views
Added over 6 years ago | 00:33:29 | 18345 views
Added over 6 years ago | 00:03:35 | 4755 views