Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.